The automotive aftermarket wasn't built by rule-followers.

It was built by the ones who bent metal, pushed limits, and bet everything on doing it their way. More than a trade show, SEMA connects 7,000+ innovators across the specialty aftermarket—fueling small shops, scaling big ideas, and defending the freedom to build. SEMA is here for the bold—those building what’s next and not asking for permission.

More than a show. We’re the pulse of the automotive aftermarket.

SEMA is the Specialty Equipment Market Association—built by and for the makers, modifiers, and market leaders in the $52+ billion automotive aftermarket.
We’re a powerhouse network of 7,000+ member companies working year-round to connect builders, brands, and innovators with the resources they need to grow, protect, and lead.

The automotive aftermarket wasn't built by rule-followers.

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